Ricardo Semler: A Trickster, a Maverick
How Ricardo Semler Successfully Turned Around SEMCO’s Business Upside Down
4 min readNov 12, 2023
The following is a section from my book, ‘Philosophy for Business Leaders: Asking Questions, Navigating Uncertainty, and the Quest for Meaning.
It’s available in paperback and Kindle editions. You can grab your copy today at the following link.