Ricardo Semler: A Trickster, a Maverick

How Ricardo Semler Successfully Turned Around SEMCO’s Business Upside Down

Mahmoud Rasmi

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The following is a section from my book, ‘Philosophy for Business Leaders: Asking Questions, Navigating Uncertainty, and the Quest for Meaning.

It’s available in paperback and Kindle editions. You can grab your copy today at the following link.

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